PETA

During the lockdown of 2020 the general public quickly grew tired of being stuck indoors. And with charities taking a hit on donations, it seemed like the perfect time to raise global awareness of the animals that have suffered the same fate as us for far longer.

A cartoon black lion with a serious expression, sitting behind a black wire fence with a yellow background.

What started as a personal project quickly became a much bigger thing with the animated film, social and OOH running in the UK, US, Australia, Germany, France, The Netherlands and Spain. Definitely helped by getting a big shout out from Ricky Gervais on his Twitter.

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Credits

Animation: Lightfarm Studios
Creative Director: Francesco Grandi
Creatives: Gary Arnold/Rodrigo Castellari