EE Home Safe

This campaign was aimed at highlighting and addressing the safety of vulnerable people travelling at night. Using the power of EE’s network, their free connection to essential apps, and a connected system of digital OOH, we helped aid millions of journeys home safely.

A woman at a bus stop checking her phone at night. There is a large electronic sign next to her with bright yellow text alerting that the Shudehill bus station is 100 meters straight ahead, with an arrow pointing forward.

Credits

Executive Creative Director: Will John
Senior Copywriter: Sarah Heavens
Junior Creative: Hemi Patel
Account management: Tilda Raphael
Agency producers: Barney Ferguson/Abi Wilson