AUDI

The A6 Bi-Turbo can make 2000 decisions in under a second. It took a bit longer than that to craft these ads and create an app that works with the sound of finger clicks.

A black Audi car driving through a tunnel at night, with its headlights on and the road visible underneath.
An advertisement for the new Audi A6 Bi-Turbo with a large graphic of a brake disc forming the zero of the number 0.21, indicating the 0.21 seconds it takes for the brakes to engage.
An advertisement featuring a black gear wheel forming the zero of the number 0.17. The number highlights the quick gear change time of 0.17 seconds for the new Audi A6 Bi-Turbo.
An advertisement with a black and white image of a ball bearing on the left and the number -0.51 displayed in large digital-style font on the right. The text below says, 'in 3.4 seconds. That's all the time it takes for torque to tarmac. The new Audi A6 Bi-Turbo. Quick to react.' The Audi logo and slogan are in the top right corner.

Credits

Director: Filip Tellander
Creative Directors: Kevin Stark/Nick Kidney
Creative: Gary Arnold
Producer: Matt Towell
Designer: Rich Kennedy