When the world witnessed the shocking cardiac arrest of Christian Eriksen during Euro 2020, and the medics who saved his life, they quickly realised the importance of CPR. It was then I realised how important a time this was to put the British Heart Foundation’s life-saving message in the middle of the conversation.

Creative Director: Lauren Dyer
Creatives: Gary Arnold/Tobias Tercic/Hernan Garcia Dietrich
Account management: Paul McHugh