Screwfix

With England taking part in the 2018 World Cup, ScrewFix wanted to create some sponsorship adverts to help celebrate the occasion. Naturally, I did the only thing that any creative would. Find every single tradesperson and DIY'er in the UK with the same name as an English footballing legend, and cast the best of the bunch in a series of idents. The project was brought to life with the help of the triple-Bafta-winning director, Anthony Wonke, and the 12 ads were shot in two days.

‘Legends of the Game’