British Heart Foundation

When the world witnessed the shocking cardiac arrest of Christian Eriksen during Euro 2020, they quickly realised the importance of CPR as they watched medics save his life. It was then that I realised the importance of putting BHF’s life-saving message in the middle of the conversation. Cue an idea that was conceived and created in just 18 hours. Arguably the craziest 18 hours of my life. The campaign went on to win numerous awards including two shortlists at Cannes and a Eurobest.